Limited access to menstrual products
Lack of education about menstrual hygiene
Social stigma
Taboos surrounding menstruation
Inadequate sanitation facilities
Lack of disposal and hygiene
WaterAid India in 2017 found that only 36% of women in rural areas had heard of menstrual cups, and only 18% had used them
National Family Health Survey (NFHS-4) conducted in 2015-16, about 48% of women in rural areas of India used hygienic men
All India Institute of Medical Sciences (AIIMS) in 2018 found that poor menstrual hygiene practices were a major risk factor for RTIs among women in India. The study estimated that about 70% of women in India suffer from RTIs at some point in their lives
Affordability of diaper pants
Lack of awareness and education its Benefits
Social stigma
Logistics and distribution
Lack of availability
Lack of disposal and hygiene
Age Group starting from 0 to 3 years, highly useable item.
Diaper pants are a popular choice for parents in India who are looking for a convenient, comfortable, and hygienic way to keep their babies clean and dry
Diaper pants are made from soft and breathable materials, which can help keep babies comfortable and prevent diaper rash
Assets Light Company
Easy Access and availability to Villages and Rural Area
Cost Effective /Affordable
Training and Development and Government Initiatives
Strong Market Potential and Unutilised market Cap
(Diaper Pants)
CAGR 9.4% and expected
to reach to 18000 Cr. during
the forecast period 2021-26
(Sanitary Pads)
CAGR 7.8% and expected to
reach to 6500 Cr. during the
forecast period 2021-26
Intense Marketing And promotions
Leverage reach by More B2B tie-ups
Creating Awareness for Product and training
Promotion to Digital education and Digital Platform
Multi State Expansion
